Back in October 2015, Google announced the implementation of the Accelerated Mobile Pages (AMP) project for a more productive search. Until recently, such pages were displayed exclusively in the Top Stories news section, but in August 2016 Google announced that in the near future they would also be displayed in the main issue. In this regard, website owners are particularly interested in accelerated mobile pages.
Accelerated Mobile Pages technology is designed to provide faster page loading for mobile device users, even at low connection speeds. For this purpose, AMP HTML markup (plain HTML with some restrictions), AMP JS library and Google AMP Cache are used. Accelerated mobile pages are currently supported by various platforms, for example, Twitter, LinkedIn, WordPress.
If the site’s page has an AMP version and is indexed in Google Search, it may be displayed to users of mobile devices. At the same time, as noted by Google, AMP-pages can be highlighted in a special way in the search results, which means they can attract additional attention from users. True, there is a caveat: on such pages, structured data should be used, for example, according to the Schema.org standard.
What are the main features of accelerated mobile pages? Firstly, such pages are stored in the Google cache and when users access them, the download takes place directly from the cache, which helps to speed up loading. Secondly, the elements of AMP pages are loaded sequentially as users scroll through the page, which also helps to speed up loading. Finally, thirdly, in the design of AMP pages, “special” HTML is used with some restrictions for more reliable operation and some extensions for the design of media content.
If we talk about the limitations in AMP HTML, then this markup does not support the